Email Design System
Studio
Studio are a fast paced retail company and needed an email design system that was flexible, looked modern and created brand consistency that could keep up with the ever changing demands of retail during a pandemic.
As lead designer, I refreshed the look and feel of the Studio emails to match their evolving brand and introduced new interactive and dynamic elements into sends. Working closely with a developer and the client, I created a suite of common content blocks for Salesforce that suited the type of content usually displayed in Studio's emails. I also created a comprehensive set of guidelines for the email design system meaning both the agency, and the internal teams at Studio, could create emails that both looked great and met the fast changing deadlines of the online retail world in 2020. View the interactive guidelines.
Work undertaken at BJL.
SKILLS:
Design, Email Design, Branding & Guidelines
Studio
Studio are a fast paced retail company and needed an email design system that was flexible, looked modern and created brand consistency that could keep up with the ever changing demands of retail during a pandemic.
As lead designer, I refreshed the look and feel of the Studio emails to match their evolving brand and introduced new interactive and dynamic elements into sends. Working closely with a developer and the client, I created a suite of common content blocks for Salesforce that suited the type of content usually displayed in Studio's emails. I also created a comprehensive set of guidelines for the email design system meaning both the agency, and the internal teams at Studio, could create emails that both looked great and met the fast changing deadlines of the online retail world in 2020. View the interactive guidelines.
Work undertaken at BJL.
SKILLS:
Design, Email Design, Branding & Guidelines
