Website Review 2023
Halfords
As part of a wider project on design consistency and simplifying the Halfords brand on and offline, I also proactively looked at ways to simplify the website customer experience and user journey as the client had mentioned customers were dropping off before purchase and finding the site difficult to navigate.
Halfords
As part of a wider project on design consistency and simplifying the Halfords brand on and offline, I also proactively looked at ways to simplify the website customer experience and user journey as the client had mentioned customers were dropping off before purchase and finding the site difficult to navigate.
Work undertaken at DC.
SKILLS:
UX, Wireframing, Information Architecture
SKILLS:
UX, Wireframing, Information Architecture
I suggested a new navigation layout to reduce clicks in the customer journey and reducing offer banners on the homepage to allow Halfords to hero seasonal/priority offers and allow the customer to focus on offers without being overwhelmed by content.
The current site included handy product finder tools to help customers find the right products for their vehicle. However, these tools were lower down the right hand side of the page so I brought these up with the hero offer so customers can search for what they need easily and also introduced popular product category links for customers who needed a bit more guidance.
When following the navigation journey, if a customer clicked on a category header title such as "tools" the customer would need to drill down into the category before being presented with any product - a big barrier to purchase. I removed this step by having the category page default to show all products (sorted by popularity) with category section filters at the top so customers can still drill down into the category, but will also be presented with the most popular product selections, which may help them see the product they need sooner.
