Luximo - Content Wireframe
BASF
BASF
As part of the annual campaign for BASF's Product Luximo, along with the BAU emails and display banners, the client also asked us to look at the product page on the website to see what improvements we could make. Luximo is a quite a new product to market and since the last campaign a lot more information had become available and had been added to the product page without looking at the content as a whole.
Work undertaken at DC.
SKILLS:
UX, Wireframing, Information Architecture
Work undertaken at DC.
SKILLS:
UX, Wireframing, Information Architecture
Based on insight and analytics from the client, BASF's farmers preferred to scroll through all the content in one place rather than have to click through multiple pages to find what they were looking for. Taking this into consideration, I reviewed the content with the account team and the client and grouped content into categories and introduced section headers to help farmers navigate the information easily and tell the story of the product down the page. This included adding links to important downloadable items such as the product label, brochure and trial data to the top of the page which were most used but previously hard to find.
The end result meant even with extra content added, the page length was shorter and by categorising the content we were able to make more use of the beautiful farm at dawn imagery that was shot for the campaign. The new content hierarchy was a success and the client wishes to apply the process to more pages in the future.
The end result meant even with extra content added, the page length was shorter and by categorising the content we were able to make more use of the beautiful farm at dawn imagery that was shot for the campaign. The new content hierarchy was a success and the client wishes to apply the process to more pages in the future.
